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Customer Experience

Yvonne Ohui MacCarthy, CSP > Blog > Customer Experience
Customer Service

Insights on Customer Experience in Africa, From the Desk of Yvonne Ohui MacCarthy.

Jan 27, 2023 YvonneMacCarthyComment on Insights on Customer Experience in Africa, From the Desk of Yvonne Ohui MacCarthy.

Regular commentary, analysis and practical guidance on customer service, leadership, and theAfrican business landscape. Drawing

Customer Service

Why Ghana’s Customer Service Score Just Hit Its Lowest Point in 8 Years and What Every Business Must Do Now.

Jan 27, 2023 YvonneMacCarthyComment on Why Ghana’s Customer Service Score Just Hit Its Lowest Point in 8 Years and What Every Business Must Do Now.

Ghana scored 59% in the 2025 GCSI — a D+ grade, down from 72% the

Customer Service

Emotional Intelligence Is Not a Soft Skill, It Is the Most Important Skill in Customer Service.

Jan 27, 2023
Customer Service

Service from the Inside Out Why Your Employees Must Come First.

Dec 7, 2022

Latest posts

  • What African Businesses Can Learn from the Highest Performing GCSI Organisations.
  • Insights on Customer Experience in Africa, From the Desk of Yvonne Ohui MacCarthy.
  • Why Ghana’s Customer Service Score Just Hit Its Lowest Point in 8 Years and What Every Business Must Do Now.
  • Emotional Intelligence Is Not a Soft Skill, It Is the Most Important Skill in Customer Service.
  • Service from the Inside Out Why Your Employees Must Come First.

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I am a Customer Service Professional (CSP), the Founder of the Institute of Customer Service Professionals (ICSP), and the creator of the Ghana Customer Service Index, the only independent, annual national benchmark of customer satisfaction in Ghana, now in its 8th year.

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